Registering your domain | About META TAGS | Glossary
Search Engine Guide | Beyond Search Engines | What makes a great web site?

What are META TAGS and why do I need them?
They improve your web site's ranking in Search Engines

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SUBMIT YOUR SITE TO SEARCH ENGINES


What are META TAGS and why do I need them?
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What are META TAGS and why do I need them?

Google is the top dog in the search engine kennel, not only is google.com one of the most popular search sites, but Google also shares some results with Yahoo & Netscape, so if your listed in Google, your listed in those sites too! It takes anywhere from 3 days to 3 weeks to be included in Google. To submit your site go to http://www.google.com/addurl.html but we suggest using G-Boost for guaranteed entry.

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What are Meta Tags?

Meta tags are HTML codes that are inserted into the header on a web page, after the title tag.These tags are used to give web browsers and search engine spiders directions or data on various information. We ask you to provide us with a short description of your site and a list of 25 keyword phrases that best describe your business in the most detailed way possible. Think about what makes you unique, and repeat those key phrases as many times as you can in the site - that is the key to success on the internet.

WRITING YOUR DESCRIPTION

The description of your page is usually what the search engines will show the searcher. It basically should summarize your site, & include as many of your keywords as possible. Your title is basically the same thing, but a much shorter version. Be specific with your titles, they sometimes serve as keywords, depending on the search engine.

CHOOSSING YOUR KEYWORDs & KEYWORD PHRASES

Avoid words which have a lot to do with the Net in general. When a user searches for one of these words they get a huge number of results & yours is likely to be way down the list. The purpose of keywords is to target words that will bring people to your site as opposed to other people's. These days there are so many pages on the Web that users usually search for 'strings' of at least two or three related words at once, for example "california day spa". Now, if you have all three words on your list separately, you'll be listed below somebody else's page if they've targeted all three words together, in a Keyword Phrase. In the above example you would treat "california day spa" as one word which just happens to have space characters in it. Also, avoid using general words like "SPA". Be specific, "SAN DEIGO SPA" is a much better choice. "LUXURY DAY SPA in SAN DIEGO CALIFORNIA" is an even better choice. We recommend keyword phrases over keywords by themselves.

WordTracker 
Keyword Research
This is great tool for keyword research, both for suggesting phrases & for helping you determine the popularity & competitiveness of a keyword phrase.

Overture.com
Free keyword suggestion tool
Enter a keyword or a phrase & get information on phrases that include a particular keyword or phrase & how many times that phrase was searched for in Overture in the past month. It will also make suggestions on other keyword phrases that include that word or phrase.

A website is like a garden, you must water it for it to grow.

Search engine stuff is a big subject but yes, I do have some basic Phrizbie pointers that have worked for us & many of our clients over the years. Meta Tags are important but.... The KEY to good rankings besides submitting is having repetition of keywords in the content of the website.

Remember that your targeted keywords should appear in the text of your site in order to successfully place under those phrases in the search engines. We recommend submitting your site to engines as often as possible. Also periodically check to make sure your homepage content still contains as many keywords as possible, as well as your title. The more times a word repeats, the more "relevant" Google considers the content.

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